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Joule Assets Inc. (“Joule Assets” or “Joule”) defines Energy Reduction Assets (“ERA”) as any benefit that can be gained through initiatives or behavioral changes that achieve
- intelligent control of energy consumption
- energy efficiency, or
- low (or no) carbon generation of energy.
ERA market opportunities are substantial and expanding. Joule products and services are designed to inform clients about ERAs, to drive commerce and investment into ERA projects. Joule’s suite of tools identifies potential ERAs, values them, creates a project plan to register and maintain the ERAs, and identifies companies that will deliver all services related to achievement of the ERA, whether through installation and investment, registration and/or maintaining ERAs.
Many ERA initiatives considered by Joule’s potential clients fall short due to the lack of good information on available cash flow opportunities, where both upfront inducements and ongoing revenue streams could provide real benefits. Other companies are driven by larger opportunities; they only generate ERAs as an ancillary benefit of the project or sales opportunity. Whether an ERA stream of cash puts a project “over the top”, or is simply a smaller sub-set of a project that would make financial sense with or without the ERAs, the field is a specialized one. Because these benefits are often ancillary to the purpose of the project, identifying and registering ERAs are not part of the core capabilities of the project developer or service/product provider. Without Joule software, they would therefore lose out on some ERA “value streams”.
Were project developers to have access to simple software tools to gain access to ERAs, these cash flows would be better utilized. Joule has built a solid database of ERAs, and of providers that engage in the industry.
Market growth and expansion opportunities are substantial in each ERA market segment. Joule can share in market cash flows and can achieve recurring and licensing revenues from earnings in these markets. Joule also identifies investment opportunities in those situations where the ERA remains tangential to a company’s business. However, Management believes if properly registered and maintained, these opportunities may offer attractive returns.
The Joule software offers a suite of tools (including process maps, contracts and scoping items) as well as data on expected revenue, financing opportunities and service providers. The software fills in the gaps in ERA markets, in a manner that creates commercial opportunities for all current and prospective market participants.
Joule sees its “clients” as traditional energy service, product and technology companies (i.e. engineering firms, law firms, lighting, chilling and control technology firms, financial services firms, etc.) and their clients as the broad range of commercial, institutional and industrial companies seeking their services. |